Point of Sale (POS)

  • Would you like to improve your sales performance and increase your product’s visibility?
  • Would you like to optimize your presence in points of sales in such areas as: product exposition, in-store visual elements, spatial arrangement?
  • Would you like to know the level of compliance to sales and promotion standards by individual points of sales? 

POS Audit is a tool allowing to monitor presence in points of sales that affect sales performance. It is especially applicable in cases where a large number of outlets creates a challenge to maintain expected availability and exposure of the company’s assortment. It’s results can be applied in:

  • setting targets and creating more effective sales standards,
  • identifying unusual events and, if needed, quickly reacting, e.g. problems or inconsistencies in individual POS,
  • gaining competitive intelligence and competitive advantage.

Auditors

  • Audits are carried out by professional auditors, dedicated to each project. Every auditor must undergo project briefing and a detailed auditing training.

Data collection

An auditor uses a standardized questionnaire, prepared together with the Client. All observations are noted. The auditor can also gather additional data, i.e. pictures.

Data is collected by a mobile application which enables:

  • sending data via a smartphone or a tablet, online or offline,
  • easy product identification and selection via barcode scanner,
  • calculation options for counting products,
  • taking and sending pictures of products and shelves,
  • geo & time fencing

 Reporting

  • Ongoing reporting online and periodic reports.
Find out more!

Piotr Idzik
Managing Director
Mobile: +48 664 050 993
E-mail: piotr.idzik@masmi.com

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Combining Data Analytics & Consumer Understanding

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Combining Data Analytics & Consumer Understanding? 
We can do it

ESOMAR experts confirmed this by inviting us to present a case study at the global conference ESOMAR FUSION 2019.
FIND OUT MORE
And how can we help you?
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