{"id":199,"date":"2017-07-11T11:50:42","date_gmt":"2017-07-11T09:50:42","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=199\/"},"modified":"2019-08-31T11:31:22","modified_gmt":"2019-08-31T09:31:22","slug":"long-term-mroc","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/","title":{"rendered":"Long term MROC"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243; custom_padding=&#8221;||16px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243; custom_padding=&#8221;|18px||||&#8221;]<\/p>\n<ul>\n<li>Would you like to <strong>spot trends as they come and go<\/strong>?<\/li>\n<li>See how customers are using products, services\u2026?<\/li>\n<li>Learn respondents\u2019 opinions before making the purchase, during and afterwards? Find out if they regret their choice or would make the same decision next time?<\/li>\n<li>Get to know detailed <strong>Customer Experience<\/strong> of your target group?<\/li>\n<li>Discover their <strong>problems, needs, language<\/strong> they are using\u2026 and <strong>simply get to know better your customers<\/strong>?<\/li>\n<\/ul>\n<p><strong>Long-term Community<\/strong> is an approach that enables an ongoing research focusing on topics important to respondents. It creates a sense of bonding between Community members, who share more in-depth and reflective insight compared to shorter-term qualitative research techniques. Marketers are able to see the world from the target group\u2019s point of view.<\/p>\n<ul>\n<li>An important factor constituting a Long-term Community is a discussion on topic that is important to all participants.<\/li>\n<li>Respondents are encouraged to contribute their own content on community topics, whether in the form of discussions, blog entries, video journals or other multimedia.<\/li>\n<li>The platform is well-suited for gathering quick ad-hoc insights at relatively short notice. Straw polls and discussion topics can be swiftly asked of the community<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/LONG-TERM-graph-ENG.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; width=&#8221;70%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.0.0.2&#8243;]<\/p>\n<p>Long-term Community is an approach especially useful in such areas as: exploring attitudes and behaviours, insight generation, testing social media strategy and tactics, trend spotting, directional insight when timing is critical, campaign development, logo or packaging design, problem identification etc.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-5.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-393\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\" alt=\"\" width=\"105\" height=\"158\" \/>Get in touch with us!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Piotr Idzik<\/strong><br clear='none'\/>Managing Director<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48664050993\"> +48 664 050 993<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:piotr.idzik@masmi.com\">piotr.idzik@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.0.74&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to spot trends as they come and go? See how customers are using products, services\u2026? Learn respondents\u2019 opinions before making the purchase, during and afterwards? Find out if they regret their choice or would make the same decision next time? Get to know detailed Customer Experience of your target group? Discover their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":197,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-199","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Long term MROC - MASMI Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long term MROC - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"Would you like to spot trends as they come and go? See how customers are using products, services\u2026? Learn respondents\u2019 opinions before making the purchase, during and afterwards? Find out if they regret their choice or would make the same decision next time? Get to know detailed Customer Experience of your target group? Discover their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/\" \/>\n<meta property=\"og:site_name\" content=\"MASMI Poland\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-31T09:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/\",\"url\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/\",\"name\":\"Long term MROC - MASMI Poland\",\"isPartOf\":{\"@id\":\"https:\/\/masmi.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\",\"datePublished\":\"2017-07-11T09:50:42+00:00\",\"dateModified\":\"2019-08-31T09:31:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage\",\"url\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\",\"contentUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/masmi.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Solutions\",\"item\":\"https:\/\/masmi.pl\/en\/our-solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Market Research Online Communities (MROC)\",\"item\":\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Long term MROC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/masmi.pl\/#website\",\"url\":\"https:\/\/masmi.pl\/\",\"name\":\"MASMI Poland\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/masmi.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/masmi.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/masmi.pl\/#organization\",\"name\":\"MASMI Poland\",\"url\":\"https:\/\/masmi.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masmi.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png\",\"contentUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png\",\"width\":264,\"height\":142,\"caption\":\"MASMI Poland\"},\"image\":{\"@id\":\"https:\/\/masmi.pl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Long term MROC - MASMI Poland","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/","og_locale":"en_US","og_type":"article","og_title":"Long term MROC - MASMI Poland","og_description":"Would you like to spot trends as they come and go? See how customers are using products, services\u2026? Learn respondents\u2019 opinions before making the purchase, during and afterwards? Find out if they regret their choice or would make the same decision next time? Get to know detailed Customer Experience of your target group? Discover their [&hellip;]","og_url":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/","og_site_name":"MASMI Poland","article_modified_time":"2019-08-31T09:31:22+00:00","og_image":[{"url":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/","url":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/","name":"Long term MROC - MASMI Poland","isPartOf":{"@id":"https:\/\/masmi.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage"},"image":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage"},"thumbnailUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg","datePublished":"2017-07-11T09:50:42+00:00","dateModified":"2019-08-31T09:31:22+00:00","breadcrumb":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#primaryimage","url":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg","contentUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/masmi.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Our Solutions","item":"https:\/\/masmi.pl\/en\/our-solutions\/"},{"@type":"ListItem","position":3,"name":"Market Research Online Communities (MROC)","item":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/"},{"@type":"ListItem","position":4,"name":"Long term MROC"}]},{"@type":"WebSite","@id":"https:\/\/masmi.pl\/#website","url":"https:\/\/masmi.pl\/","name":"MASMI Poland","description":"","publisher":{"@id":"https:\/\/masmi.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masmi.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/masmi.pl\/#organization","name":"MASMI Poland","url":"https:\/\/masmi.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masmi.pl\/#\/schema\/logo\/image\/","url":"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png","contentUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png","width":264,"height":142,"caption":"MASMI Poland"},"image":{"@id":"https:\/\/masmi.pl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":4,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/199\/revisions"}],"predecessor-version":[{"id":1598,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/199\/revisions\/1598"}],"up":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/197"}],"wp:attachment":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/media?parent=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}