{"id":197,"date":"2017-07-11T11:50:07","date_gmt":"2017-07-11T09:50:07","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=197\/"},"modified":"2019-09-20T16:20:01","modified_gmt":"2019-09-20T14:20:01","slug":"market-research-online-communities-mroc","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/","title":{"rendered":"Market Research Online Communities (MROC)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.74&#8243; title_font_size=&#8221;28px&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;8px|0px|11px|0px|false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;11px|0px|8px|0px|false|false&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;]<\/p>\n<p>Market Research Online Communities is a research approach that goes by many names. It\u2019s known as Internet Communities, Insight Communities, Research Communities or simply as MROCs.<\/p>\n<p>A well-managed Online Community integrates merits of qualitative and quantitative research methods. It also enables a two-way communication between a brand and consumers \/ clients.<\/p>\n<p>A MROC could be broken down to 3 basic components:<\/p>\n<ul>\n<li><strong>Platform<\/strong> \u2013 a dedicated space in the Internet, where the Community is placed. It\u2019s look and feel is similar to a forum or a social network.<\/li>\n<li><strong>Respondents<\/strong> \u2013 consumers, clients, competitors\u2019 clients or any kind of target group. Study participants, recruited and chosen by specified criteria. Using created accounts, they participate by posting on the platform.<\/li>\n<li><strong>Community Manager and moderators<\/strong> \u2013 the research process is overseen by Community Manager and Community moderators. They conduct activities, ask questions, encourage participation and make sure that the research objectives are being addressed.\u200b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1346  aligncenter\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/MROC-graph-ENG.png\" alt=\"\" width=\"530\" height=\"466\" srcset=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/MROC-graph-ENG.png 692w, https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/MROC-graph-ENG-300x264.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p>Research potential of a MROC is not limited to asking questions. Participants are encouraged to interact with each other, allowing the answers and observations to be discovered in a neutral environment. The results are therefore more insightful and detailed. The added benefit of being able to simply \u201clisten\u201d to opinions and reactions of those relative to your business is invaluable.<\/p>\n<p>Respondents can share their opinion not only by writing posts, but also by adding audiovideo materials, sharing links, sending pictures, graphics\u2026<\/p>\n<p>Online Communities, because of their flexibility when it comes to size, duration and integration, are a great support at identifying and solving business and marketing problems.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Would you like to find out how our Clients benefitted from using Market Research Online Communities?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Would you like to learn tips on how to conduct similar studies?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Find out in our case studies:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2018\/09\/trendsetters-community.jpg&#8221; url=&#8221;\/en\/client-zone\/trendsetters-community\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#0c71c3&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.61)&#8221; hover_icon=&#8221;%%72%%&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1.1&#8243;][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2018\/09\/testers-community.jpg&#8221; url=&#8221;\/en\/client-zone\/testers-community\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#0c71c3&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.61)&#8221; hover_icon=&#8221;%%72%%&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.1.0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;2&#8243; _address=&#8221;1.1.2&#8243;][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2018\/09\/mystery-clients-community.jpg&#8221; url=&#8221;\/en\/client-zone\/mystery-clients-community\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#0c71c3&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.61)&#8221; hover_icon=&#8221;%%72%%&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.2.0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;11px|0px|8px|0px|false|false&#8221; _i=&#8221;2&#8243; _address=&#8221;1.2&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.2.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; _i=&#8221;0&#8243; _address=&#8221;1.2.0.0&#8243;]<\/p>\n<p style=\"text-align: center;\">Discover our research solutions:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; _i=&#8221;3&#8243; _address=&#8221;1.3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.3.0&#8243;][et_pb_blurb title=&#8221;CO-CREATION COMMUNITIES&#8221; url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/co-creation-mroc\/&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%137%%&#8221; icon_color=&#8221;#ffffff&#8221; use_circle=&#8221;on&#8221; circle_color=&#8221;#7c969d&#8221; _builder_version=&#8221;3.26.6&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/co-creation-mroc\/&#8221; _i=&#8221;0&#8243; _address=&#8221;1.3.0.0&#8243;]<\/p>\n<p><em>Constant support to marketing and R&amp;D departments!<\/em><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.3.1&#8243;][et_pb_blurb title=&#8221;LONG-TERM COMMUNITIES&#8221; url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%131%%&#8221; icon_color=&#8221;#ffffff&#8221; use_circle=&#8221;on&#8221; circle_color=&#8221;#7c969d&#8221; _builder_version=&#8221;3.26.6&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/long-term-mroc\/&#8221; _i=&#8221;0&#8243; _address=&#8221;1.3.1.0&#8243;]<em>See the world from your target group\u2019s point of view!<\/em>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;2&#8243; _address=&#8221;1.3.2&#8243;][et_pb_blurb title=&#8221;PANELS FOR QUALITATIVE RESEARCH&#8221; url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/qualitative-research-panels\/&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%106%%&#8221; icon_color=&#8221;#ffffff&#8221; use_circle=&#8221;on&#8221; circle_color=&#8221;#7c969d&#8221; _builder_version=&#8221;3.26.6&#8243; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/qualitative-research-panels\/&#8221; _i=&#8221;0&#8243; _address=&#8221;1.3.2.0&#8243;]<em>Quick qualitative studies\u2026 online!<\/em>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0|0px|52.4375px|0px|false|false&#8221; fb_built=&#8221;1&#8243; _i=&#8221;2&#8243; _address=&#8221;2&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_width_px=&#8221;972px&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-5.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\">Get in touch wit us!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-393 alignleft\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\" alt=\"\" width=\"103\" height=\"155\" \/><\/p>\n<p><strong>Piotr Idzik<\/strong><br clear='none'\/>\nManaging Director<br clear='none'\/>\n<strong>Tel:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48664050993\"> +48 664 050 993<\/a><\/span><br clear='none'\/>\n<strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:piotr.idzik@masmi.com\">piotr.idzik@masmi.com<\/a><\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;2.0.1&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-5.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;2.0.1.0&#8243;]<\/p>\n<div class=\"skontaktuj\">Get in touch with us!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-397\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/09\/Aleksandra-Gromniak.jpg\" alt=\"Aleksandra Gromniak\" width=\"103\" height=\"155\" srcset=\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/09\/Aleksandra-Gromniak.jpg 300w, https:\/\/masmi.pl\/wp-content\/uploads\/2017\/09\/Aleksandra-Gromniak-199x300.jpg 199w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/p>\n<p><strong>Aleksandra Gromniak<\/strong><br clear='none'\/>\nCommunity Manager<br clear='none'\/>\n<strong>Tel:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48533680254\"> +48 533 680 254 <\/a><br clear='none'\/>\n<\/span><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:aleksandra.gromniak@masmi.com\">aleksandra.gromniak@masmi.com<\/a><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market Research Online Communities is a research approach that goes by many names. It\u2019s known as Internet Communities, Insight Communities, Research Communities or simply as MROCs. A well-managed Online Community integrates merits of qualitative and quantitative research methods. It also enables a two-way communication between a brand and consumers \/ clients. A MROC could be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":173,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-197","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Research Online Communities (MROC) - MASMI Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/market-research-online-communities-mroc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research Online Communities (MROC) - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"Market Research Online Communities is a research approach that goes by many names. It\u2019s known as Internet Communities, Insight Communities, Research Communities or simply as MROCs. A well-managed Online Community integrates merits of qualitative and quantitative research methods. It also enables a two-way communication between a brand and consumers \/ clients. 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