{"id":193,"date":"2017-07-11T11:46:05","date_gmt":"2017-07-11T09:46:05","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=193\/"},"modified":"2019-09-20T16:16:55","modified_gmt":"2019-09-20T14:16:55","slug":"in-the-moment-itm","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/retail-shopper-insights\/in-the-moment-itm\/","title":{"rendered":"In the moment (ITM)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;||15px|||&#8221; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243;]<\/p>\n<ul>\n<li>Would you like to learn about a shopper\u2019s decision-making process <strong>in real time<\/strong>?<\/li>\n<li>Would you like to understand the <strong>holistic shopper experience<\/strong> of your potential customers: before, during and after making the decision to purchase?<\/li>\n<li>Would you like to discover the <strong>customer decision journey<\/strong>? What are they planning on buying? Do they find the sale attractive? Are they happy with customer service? Where and why they made the purchase? Did they notice visibility tools?<\/li>\n<\/ul>\n<p><strong>In The Moment<\/strong> is an innovative product and a research process that enables getting answers to the questions above and more. It allows to question a customer in real time, throughout the decision-making process, as well as to get answers without asking questions \u2013 from pictures, video, recordings.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/ITM-graph-ENG.png&#8221; show_in_lightbox=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; border_style_all=&#8221;solid&#8221; custom_padding=&#8221;42px||6px|||&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; border_style_all=&#8221;solid&#8221; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.0.0.2&#8243;]<\/p>\n<p>Human memory is fallible. Many shopper decisions are made either impulsively or under the influence of marketing communication that customers are exposed to before making a purchase. ITM research allows to more accurately study elusive facts and emotions \u2013 just as they are, not as respondents declare them to be.<\/p>\n<p>In The Moment research is conducted via mobile devices \u2013 so it\u2019s possible to \u201caccompany\u201d consumers in the moments that matter, both at home and at store:<\/p>\n<ul>\n<li>in the moment of planning the purchase,<\/li>\n<li>in the moment of entering and exiting the store,<\/li>\n<li>in the moment of using the product.<\/li>\n<\/ul>\n<p><strong>Benefits of In The Moment:<\/strong><\/p>\n<ul>\n<li>gathering authentic information about <strong>real experience of real customers, in real time<\/strong>,<\/li>\n<li>following every stage of customer journey from a <strong>single source,<\/strong><\/li>\n<li>asking questions and observing actual behaviour via photos, video and audio recordings, placing information gathered from a respondent <strong>in the right context<\/strong>,<\/li>\n<li>combining components of various qualitative and quantitative methods into a singular methodology with an\u00a0<strong>attractive price<\/strong>,<\/li>\n<li>comparing<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-4.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-393\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-1.jpg\" alt=\"\" width=\"107\" height=\"161\" \/>Find out more!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Piotr Idzik<\/strong><br clear='none'\/>Managing Director<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48664050993\"> +48 664 050 993<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:piotr.idzik@masmi.com\">piotr.idzik@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.0.74&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to learn about a shopper\u2019s decision-making process in real time? Would you like to understand the holistic shopper experience of your potential customers: before, during and after making the decision to purchase? Would you like to discover the customer decision journey? What are they planning on buying? Do they find the sale [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":191,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the moment (ITM) - MASMI Poland<\/title>\n<meta name=\"description\" content=\"ITM allows to question a customer in real time, throughout the decision-making process, as well as to get answers through associations - images, videos etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/retail-shopper-insights\/in-the-moment-itm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the moment (ITM) - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"ITM allows to question a customer in real time, throughout the decision-making process, as well as to get answers through associations - images, videos etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masmi.pl\/en\/our-solutions\/retail-shopper-insights\/in-the-moment-itm\/\" \/>\n<meta property=\"og:site_name\" content=\"MASMI Poland\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-20T14:16:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/\",\"url\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/\",\"name\":\"In the moment (ITM) - MASMI Poland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masmi.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/masmi.pl\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Piotr-Idzik-1.jpg\",\"datePublished\":\"2017-07-11T09:46:05+00:00\",\"dateModified\":\"2019-09-20T14:16:55+00:00\",\"description\":\"ITM allows to question a customer in real time, throughout the decision-making process, as well as to get answers through associations - images, videos etc.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/masmi.pl\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Piotr-Idzik-1.jpg\",\"contentUrl\":\"https:\\\/\\\/masmi.pl\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Piotr-Idzik-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/retail-shopper-insights\\\/in-the-moment-itm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/masmi.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Solutions\",\"item\":\"https:\\\/\\\/masmi.pl\\\/en\\\/our-solutions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retail &#038; 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