{"id":189,"date":"2017-07-11T11:45:01","date_gmt":"2017-07-11T09:45:01","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=189\/"},"modified":"2019-08-31T11:25:38","modified_gmt":"2019-08-31T09:25:38","slug":"new-product-development","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/new-product-development\/","title":{"rendered":"New Product Development"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243;]<\/p>\n<ul>\n<li>Are you planning on introducing a new product on the market and you are unsure who should be your target group?<\/li>\n<li>Do you have an idea for a new product, but would like to find out the consumers\u2019 opinion before putting it on the market? Or maybe you cannot decide between a few concepts?<\/li>\n<li>Would you like to know more about the target group, so you can adequately position your brand? Do you want your brand to answer needs and expectations of chosen segments of consumers?<\/li>\n<li>Would you like to improve your brand performance by adjusting elements of marketing-mix (packaging, product, price, place, promotion) to your target group?<\/li>\n<li>Do you want to constantly monitor key indicators of your brand performance so you can quickly react to market changes?<\/li>\n<\/ul>\n<p><strong>New Product Development market<\/strong> research aims at minimizing the risk of error in the process of developing and introducing products. This is why NPD studies are being conducted at every stage of product creation \u2013 from idea generation, idea screening, concept development and concept test, to tracking indicators of brand performance. They enable successful planning, optimizing and monitoring of marketing strategy.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/NPD-graph-ENG.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.0.0.2&#8243;]<\/p>\n<h4>Uses for NPD studies<\/h4>\n<ul>\n<li>Introduction of new products\/brands to the market<\/li>\n<li>Changes in marketing-mix of current brands<\/li>\n<li>Expansion of product line<\/li>\n<\/ul>\n<p>We offer an extensive range of NPD studies that we adjust to individual needs of every Client and category, but also to the needs of potential customers. New Product Development research includes exploratory studies, segmentation studies (U&amp;A), image studies, concept, product and packaging testing, positioning studies, pricing studies, tracking studies\u2026<\/p>\n<p>Each marketing-mix element can be studied separately:<\/p>\n<ul>\n<li><strong>Packaging<\/strong>: usability studies, blind studies and with revealed brand, shelf studies, distinguishing, influence of packaging on brand image, packaging shortlisting, packaging potential assessment, choice of the best packaging.<\/li>\n<li><strong>Product<\/strong>: blind studies and with revealed brand, sensory tests: taste, scent, look, functionality assessment, product potential assessment, distinguishing, purchase intention.<\/li>\n<li><strong>Price<\/strong>: price optimizing, defining the acceptable price margin.<\/li>\n<li><strong>Place<\/strong>: defining and assessment of distribution channels.<\/li>\n<li><strong>Promotion<\/strong>: assessment of advertising campaign throughout different stages: concept, reception, effectiveness, awareness, comprehensibility, distinguishing, influence of the campaign on brand image and purchase intention, campaign\u2019s points of contact.<\/li>\n<\/ul>\n<p>Marketing-mix elements can be studied jointly:<\/p>\n<ul>\n<li><strong>Conjoint<\/strong>: study of product features configuration, choice of the best configuration.<\/li>\n<li><strong>Market test<\/strong>: sales forecasting<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-1.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-393\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik.jpg\" alt=\"\" width=\"101\" height=\"153\" \/>Find out more<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Piotr Idzik<\/strong><br clear='none'\/>Managing Director<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48664050993\"> +48 664 050 993<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:piotr.idzik@masmi.com\">piotr.idzik@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.26&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you planning on introducing a new product on the market and you are unsure who should be your target group? Do you have an idea for a new product, but would like to find out the consumers\u2019 opinion before putting it on the market? Or maybe you cannot decide between a few concepts? Would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":183,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-189","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Product Development - MASMI Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/new-product-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Product Development - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"Are you planning on introducing a new product on the market and you are unsure who should be your target group? 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