{"id":187,"date":"2017-07-11T11:44:43","date_gmt":"2017-07-11T09:44:43","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=187\/"},"modified":"2019-08-31T11:24:46","modified_gmt":"2019-08-31T09:24:46","slug":"immersionview","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/","title":{"rendered":"ImmersionView"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243;]<\/p>\n<ul>\n<li>Does your company need to know the <strong>consumers and their everyday lives<\/strong>?<\/li>\n<li>Would you like to discover and understand <strong>motivations, decision-making factors and choices<\/strong> of consumers?<\/li>\n<li>Does your company need to <strong>verify in the eyes of consumers<\/strong> the attractiveness, understanding, uniqueness, innovation, insights fitting, needs, benefits, communication materials, products, packagings, promotions and many other effects of joint efforts of your company employees?<\/li>\n<li>Would you like to <strong>spread knowledge<\/strong> from marketing and consumer or social research within your company?<\/li>\n<li>Are you interested in learning <strong>methods, techniques and research tools<\/strong> that would enable you (your company employees) to immerse in consumers\u2019 world?<\/li>\n<\/ul>\n<p><strong>ImmersionView<\/strong> (IV) is a multistage methodology that helps to fulfil the needs above. The method consists of tool preparation, participant coaching for the interviewing process, respondent recruitment, setting up meetings with respondents and supporting in the process of summarizing the results of meetings with consumers.<\/p>\n<p><strong>ImmersionView<\/strong> is:<\/p>\n<ul>\n<li><strong>Guiding<\/strong> the participants of the process (your company employees), preparing the research tools (recruitment questionnaire, instruction for activities, \u201cdos and don\u2019ts\u201d, discussion guide), defining the process\u2019 objectives and respondents\u2019 profile (recruitment criteria).<\/li>\n<li><strong>Recruitment<\/strong> and setting up meetings of respondents and your company employees .<\/li>\n<li><strong>Facilitation<\/strong> of\u00a0process\u2019 results usage.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/IV-graph.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; width=&#8221;94%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-3.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-580\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\" alt=\"\" width=\"105\" height=\"158\" \/>Find out more!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Krzysztof Kamil Jurk\u00f3w<\/strong><br clear='none'\/>Director of Qualitative Department<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48661014846\"> +48 661 014 846<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:krzysztofkamil.jurkow@masmi.com\">krzysztofkamil.jurkow@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.0.74&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your company need to know the consumers and their everyday lives? Would you like to discover and understand motivations, decision-making factors and choices of consumers? Does your company need to verify in the eyes of consumers the attractiveness, understanding, uniqueness, innovation, insights fitting, needs, benefits, communication materials, products, packagings, promotions and many other effects [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":183,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-187","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ImmersionView - MASMI Poland<\/title>\n<meta name=\"description\" content=\"The method consists of preparation of tools and participants to the process of conducting interviews, recruitment and setting up meeting with respondents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ImmersionView - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"The method consists of preparation of tools and participants to the process of conducting interviews, recruitment and setting up meeting with respondents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/\" \/>\n<meta property=\"og:site_name\" content=\"MASMI Poland\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-31T09:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/\",\"url\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/\",\"name\":\"ImmersionView - MASMI Poland\",\"isPartOf\":{\"@id\":\"https:\/\/masmi.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\",\"datePublished\":\"2017-07-11T09:44:43+00:00\",\"dateModified\":\"2019-08-31T09:24:46+00:00\",\"description\":\"The method consists of preparation of tools and participants to the process of conducting interviews, recruitment and setting up meeting with respondents.\",\"breadcrumb\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/#primaryimage\",\"url\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\",\"contentUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/immersionview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/masmi.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Solutions\",\"item\":\"https:\/\/masmi.pl\/en\/our-solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovation &#038; 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