{"id":185,"date":"2017-07-11T11:44:25","date_gmt":"2017-07-11T09:44:25","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=185\/"},"modified":"2019-09-20T16:10:56","modified_gmt":"2019-09-20T14:10:56","slug":"eventview","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/","title":{"rendered":"EventView"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243;]<\/p>\n<ul>\n<li>Is your company a <strong>sponsor, media patron, partner, organizer or co-organizer<\/strong> of an event (festival, concert, company event, competition, sports event\u2026) or is planning to be one?<\/li>\n<li>Would you like to discover and understand the <strong>inner workings<\/strong> of a specific event?<\/li>\n<li>Meet the <strong>attendees<\/strong> of a specific event?<\/li>\n<li>Find out the <strong>motivations<\/strong> of attendees of a specific event?<\/li>\n<li>Learn <strong>expectations and opinions<\/strong> of attendees regarding the course of a specific event?<\/li>\n<li>Discover and understand <strong>brands activities<\/strong> during a specific event?<\/li>\n<\/ul>\n<p><strong>EventView (EV)<\/strong> is a <strong>multi-module qualitative-quantitative study<\/strong> that allows to answer questions mentioned above through employing explicit and implicit participant observation, individual interviews, documenting the event and its surrounding areas in pictures, observation of online activities, quantitative surveys and quantitative research.<\/p>\n<p><strong>EventView<\/strong> is a method that makes it possible to describe and understand an event (its inner workings, attendees, brands, activities), so in the future befitting changes could be implemented to optimize the course of an event (arrangement of space, choice of attendees and content, brand activities, informational and promotional activities).<\/p>\n<p>The <strong>EventView<\/strong> method consists of following modules:<\/p>\n<ul>\n<li>explicit and implicit offline participant observation (during the event)<\/li>\n<li>observation of online activities (pre-, during and post-event)<\/li>\n<li>quantitative surveys (during the event)<\/li>\n<li>quantitative research \u2013 one or more waves (post-event)<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/EventView_image_MASMI-Poland.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.27.4&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-2.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-580\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg\" alt=\"\" width=\"107\" height=\"162\" \/>Find out more!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Krzysztof Kamil Jurk\u00f3w<\/strong><br clear='none'\/>Director of Qualitative Department<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48661014846\"> +48 661 014 846<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:krzysztofkamil.jurkow@masmi.com\">krzysztofkamil.jurkow@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.0.74&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your company a sponsor, media patron, partner, organizer or co-organizer of an event (festival, concert, company event, competition, sports event\u2026) or is planning to be one? Would you like to discover and understand the inner workings of a specific event? Meet the attendees of a specific event? Find out the motivations of attendees of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":183,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-185","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EventView - MASMI Poland<\/title>\n<meta name=\"description\" content=\"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EventView - MASMI Poland\" \/>\n<meta property=\"og:description\" content=\"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/\" \/>\n<meta property=\"og:site_name\" content=\"MASMI Poland\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-20T14:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/\",\"url\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/\",\"name\":\"EventView - MASMI Poland\",\"isPartOf\":{\"@id\":\"https:\/\/masmi.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg\",\"datePublished\":\"2017-07-11T09:44:25+00:00\",\"dateModified\":\"2019-09-20T14:10:56+00:00\",\"description\":\"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.\",\"breadcrumb\":{\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage\",\"url\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg\",\"contentUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/masmi.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Solutions\",\"item\":\"https:\/\/masmi.pl\/en\/our-solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Innovation &#038; Brand Strategy\",\"item\":\"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"EventView\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/masmi.pl\/#website\",\"url\":\"https:\/\/masmi.pl\/\",\"name\":\"MASMI Poland\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/masmi.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/masmi.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/masmi.pl\/#organization\",\"name\":\"MASMI Poland\",\"url\":\"https:\/\/masmi.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/masmi.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png\",\"contentUrl\":\"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png\",\"width\":264,\"height\":142,\"caption\":\"MASMI Poland\"},\"image\":{\"@id\":\"https:\/\/masmi.pl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EventView - MASMI Poland","description":"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/","og_locale":"en_US","og_type":"article","og_title":"EventView - MASMI Poland","og_description":"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.","og_url":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/","og_site_name":"MASMI Poland","article_modified_time":"2019-09-20T14:10:56+00:00","og_image":[{"url":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/","url":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/","name":"EventView - MASMI Poland","isPartOf":{"@id":"https:\/\/masmi.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage"},"image":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage"},"thumbnailUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg","datePublished":"2017-07-11T09:44:25+00:00","dateModified":"2019-09-20T14:10:56+00:00","description":"EventView is a method that makes it possible to describe and understand an event so in the future befitting changes could be implemented to optimize the course of an event.","breadcrumb":{"@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#primaryimage","url":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg","contentUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/eventview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/masmi.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Our Solutions","item":"https:\/\/masmi.pl\/en\/our-solutions\/"},{"@type":"ListItem","position":3,"name":"Innovation &#038; Brand Strategy","item":"https:\/\/masmi.pl\/en\/our-solutions\/innovation-brand-strategy\/"},{"@type":"ListItem","position":4,"name":"EventView"}]},{"@type":"WebSite","@id":"https:\/\/masmi.pl\/#website","url":"https:\/\/masmi.pl\/","name":"MASMI Poland","description":"","publisher":{"@id":"https:\/\/masmi.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masmi.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/masmi.pl\/#organization","name":"MASMI Poland","url":"https:\/\/masmi.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/masmi.pl\/#\/schema\/logo\/image\/","url":"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png","contentUrl":"https:\/\/masmi.pl\/wp-content\/uploads\/2017\/07\/logo_2.png","width":264,"height":142,"caption":"MASMI Poland"},"image":{"@id":"https:\/\/masmi.pl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":7,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/185\/revisions"}],"predecessor-version":[{"id":1618,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/185\/revisions\/1618"}],"up":[{"embeddable":true,"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/pages\/183"}],"wp:attachment":[{"href":"https:\/\/masmi.pl\/en\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}