{"id":181,"date":"2017-07-11T11:43:21","date_gmt":"2017-07-11T09:43:21","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=181\/"},"modified":"2019-08-31T11:35:12","modified_gmt":"2019-08-31T09:35:12","slug":"qualitative-research","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/more-research-services\/qualitative-research\/","title":{"rendered":"Qualitative Research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243; custom_padding=&#8221;24px||18px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243; custom_padding=&#8221;|13px||||&#8221;]<\/p>\n<ul>\n<li>Would you like to expand or deepen your knowledge or generate new ideas?<\/li>\n<li>Discover current trends in behaviours, habits and opinions?<\/li>\n<li>Find inspiration to develop new products, services and brands or to improve them?<\/li>\n<li>Create correct \u201cparameters\u201d for quantitative studies?<\/li>\n<li>Or maybe would like to better understand, interpret data from quantitative studies?<\/li>\n<\/ul>\n<p>Qualitative research helps to <strong>understand motivations, feelings and values<\/strong> that at the first glance seem to be hidden and implicit and yet <strong>influence opinions and behaviours toward products, services and brands.<\/strong><\/p>\n<p>Qualitative studies allow to <strong>capture customers\u2019 perspective and used language<\/strong>. Marketers apply the results to describe their brands, products and services in a well-fitted way or to accurately address the recipient.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/Qualitative-Research_image_MASMI-Poland.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.27.4&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.0.0.2&#8243;]<\/p>\n<p>In order to answer your \u201c<em>what, how <\/em>and<em> why<\/em>\u201d, we apply following data collection methods:<\/p>\n<ul>\n<li>Group Interviews, Mini Group Interviews, Extended Group Interviews,<\/li>\n<li>Dyads, Triads,<\/li>\n<li>Individual Interviews: offline (in-studio, in-home, in-shop and in-context), online and via telephone,<\/li>\n<li>Ethnographic research,<\/li>\n<li>Observations (explicit and implicit),<\/li>\n<li>Workshops,<\/li>\n<li>Short-term online studies (i.e. Bulletin Boards, diaries etc.)<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-5.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-580\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Krzysztof-Kamil-Jurkow-1.jpg\" alt=\"\" width=\"107\" height=\"161\" \/>Get in touch with us!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Krzysztof Kamil Jurk\u00f3w<\/strong><br clear='none'\/>Director of Qualitative Department<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48661014846\"> +48 661 014 846<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:krzysztofkamil.jurkow@masmi.com\">krzysztofkamil.jurkow@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.0.74&#8243; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243; custom_margin=&#8221;|||3px||&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to expand or deepen your knowledge or generate new ideas? Discover current trends in behaviours, habits and opinions? Find inspiration to develop new products, services and brands or to improve them? Create correct \u201cparameters\u201d for quantitative studies? Or maybe would like to better understand, interpret data from quantitative studies? Qualitative research helps [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-181","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative Research - MASMI Poland<\/title>\n<meta name=\"description\" content=\"Qualitative research help understand motivations, feelings and values that influence opinions and behaviours toward products, services and brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/more-research-services\/qualitative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Research - 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