{"id":177,"date":"2017-07-11T11:42:23","date_gmt":"2017-07-11T09:42:23","guid":{"rendered":"http:\/\/masmi.pl\/?page_id=177\/"},"modified":"2019-08-31T11:36:17","modified_gmt":"2019-08-31T09:36:17","slug":"desk-research","status":"publish","type":"page","link":"https:\/\/masmi.pl\/en\/our-solutions\/more-research-services\/desk-research\/","title":{"rendered":"Desk research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#00a6e4&#8243; custom_padding=&#8221;15px||15px|15px&#8221; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;||0px|&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;3.0.87&#8243; title_font_size=&#8221;28px&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; fb_built=&#8221;1&#8243; _i=&#8221;1&#8243; _address=&#8221;1&#8243; custom_padding=&#8221;18px|||||&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0&#8243;][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;0&#8243; _address=&#8221;1.0.0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.0.0.0&#8243; custom_padding=&#8221;|10px||||&#8221;]<\/p>\n<ul>\n<li>Are you planning on launching your product or service to a new market and would like to discover and understand the competitive environment?<\/li>\n<li>Or maybe you are considering entering a new market but need information whether your business idea has a potential?<\/li>\n<li>Are you preparing a business plan and are overwhelmed with the available data, reports, information?<\/li>\n<li>Do you need a preliminary market analysis and \/ or recommendation for your business?<\/li>\n<li>Are you looking for a competitive advantage?<\/li>\n<li>Do you have a limited budget for market research?<\/li>\n<\/ul>\n<p><strong>Desk Research<\/strong> is a methodology that consists of <strong>gathering, verifying, processing and analysing<\/strong> every and any type of <strong>existing data<\/strong>. Desk Research study results in information, insights, conclusions and recommendations relevant for your business objective.<\/p>\n<p>Desk Research can be a stand-alone study or the initial stage of a primary market research (quantitative or qualitative).<\/p>\n<p>When conducting Desk Research, data may be drawn from reports of previous studies, press articles, industry websites, databases and forums, analytical reports, statistical publications, industry magazines\u2026<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/08\/DR-graph-ENG.png&#8221; show_in_lightbox=&#8221;on&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.26.6&#8243; max_width=&#8221;700px&#8221; custom_margin=&#8221;15px||15px|10px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; _i=&#8221;1&#8243; _address=&#8221;1.0.0.0.1&#8243; custom_padding=&#8221;11px|||||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.27.4&#8243; module_alignment=&#8221;left&#8221; border_style=&#8221;solid&#8221; _i=&#8221;2&#8243; _address=&#8221;1.0.0.0.2&#8243;]<\/p>\n<p>During <strong>Data collection<\/strong> stage available sources are being searched and gathered information \u2013 structuralised.<\/p>\n<p><strong>Data analysis<\/strong> consists of cross-referencing collected data and processing and collating information so the final data is the highest quality. At this stage it\u2019s possible to adapt and use various analysis method, such as SWOT technique or Porter&#8217;s Five Forces Framework.<\/p>\n<p>Gathered <strong>information and insights<\/strong> are communicated in an understandable and accessible way.<\/p>\n<p>Thorough data analysis allows for apt <strong>conclusions and recommendations<\/strong> that are relevant to your business objective.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; _i=&#8221;1&#8243; _address=&#8221;1.0.1&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0&#8243;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#008bd6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#1c80d8&#8243; background_color_gradient_end=&#8221;#02bbff&#8221; background_image=&#8221;https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/cta-masmi-5.jpg&#8221; parallax=&#8221;on&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;15px|15px|15px|15px&#8221; saved_tabs=&#8221;all&#8221; _i=&#8221;0&#8243; _address=&#8221;1.0.1.0.0&#8243;]<\/p>\n<div class=\"skontaktuj\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-393\" src=\"https:\/\/masmi.pl\/wp-content\/uploads\/2019\/07\/Piotr-Idzik-2.jpg\" alt=\"\" width=\"105\" height=\"158\" \/>Get in touch with us!<\/div>\n<div>\n<hr \/>\n<\/div>\n<p><strong>Piotr Idzik<\/strong><br clear='none'\/>Managing Director<br clear='none'\/><strong>Mobile:<\/strong> <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+48664050993\"> +48 664 050 993<\/a><\/span><br clear='none'\/><strong>E-mail:<\/strong><span style=\"color: #ffffff;\">\u00a0<a style=\"color: #ffffff;\" href=\"mailto:piotr.idzik@masmi.com\">piotr.idzik@masmi.com<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221; _i=&#8221;1&#8243; _address=&#8221;1.1&#8243;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;3.13.1&#8243; background_layout=&#8221;dark&#8221; _i=&#8221;0&#8243; _address=&#8221;1.1.0&#8243; custom_margin=&#8221;|||1px||&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you planning on launching your product or service to a new market and would like to discover and understand the competitive environment? Or maybe you are considering entering a new market but need information whether your business idea has a potential? Are you preparing a business plan and are overwhelmed with the available data, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desk research - MASMI Poland<\/title>\n<meta name=\"description\" content=\"Desk Research is a methodology that consists of gathering, verifying, processing and analysing every and any type of existing data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masmi.pl\/en\/our-solutions\/more-research-services\/desk-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desk research - 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